Cowboy Up!

Brody_200-300 I wrote a blog about this expression several years ago and decided to revisit the concept today.

To “cowboy up” means that when things are tough you get back up, dust yourself off, and keep trying.

Rick Pitino in his 1997 book Success is a Choice: Ten Steps to Overachieving in Business and Life addresses this very same concept. He said the following:

  • It’s persistence that makes you great. It’s persistence that allows you to reach your dreams. It’s persistence that enables you to perform at your fullest potential.
  • Sometimes of course, we fail to accomplish our goals. But we have to remember that failure is a part of life and failure is only fertilizer for future success.
  • The only time failure is truly bad is if you use it as an excuse to quit.

(Rick Pitino, for those of you who don’t know, is the Hall of Fame basketball coach for the University of Louisville Cardinals.)

Think back in your life to times when you wanted to quit trying. Did you? If you didn’t, were you able to eventually succeed? I think back to the long eight years before I sold my first book. If I had quit trying, I wouldn’t have accomplished one of the big goals of my life.

Here’s a final takeaway. This quote comes from John Wayne. Courage is being scared to death and saddling up anyway.

How about it? When you fall off that horse, do you climb right back on its back?


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